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We are Concept Mind
Welcome to the creative powerhouse, where ideas turn into products that truly work — for both users and the market. From concept development to final execution, we blend art, design, marketing, and strategy to bring meaningful products to life. With passion and uncompromising standards, we care about your business and success as much as our own.
navigate quick within our projects:
If you’re a brand owner, retailer, or entrepreneur in the fine art, hobby, or stationery world, you’ll enjoy working with us. We understand your niche and collaborate to create unique, market-ready products and customer experiences that resonate.We believe in direct communication, fast decisions, and smart solutions. No empty talks, no delays — just a passionate team that adapts quickly to changing market landscapes and delivers results to your business.
Products
Here’s where ideas take shape. We create thoughtful, practical products from scratch — designed to work for the brand, the user, and the market. Each concept is built with a deep understanding of creativity, materials, and how people actually use them.
A thoughtfully designed entry into the world of alcohol-based markers. Each set of three carefully selected colors allows users to layer, mix, and explore the full potential of Copic. Created to make high-quality materials more accessible, this concept introduces a seamless and inspiring way to start.
The bestselling greys sets. Designed for the mass market, making it easy to pick between cool, warm, light, dark, and contrast combinations. With a multiliner included, it’s a ready-to-go solution for adding depth and definition to any sketch.
A pro tool for pro use. Designed for professionals who rely on minimal tools but demand precision. Featuring bestselling colors, carefully curated to represent real materials—glass, metal, concrete, wood, and more. A practical, no-fuss range, perfectly suited for stores with limited shelf space.
Copic concepts launched in the EU market in 2024 and are quickly gaining traction. There’s more to come in 2025—stay tuned!
Retail Concepts
We were there from the start, shaping a unique concept for the Belarus market — 6 branded retail stores OFFICETON MARKET and its online shop, officetonmarket.by.From the first drafts and window displays of a tiny shop in 2018 to developing the overall concept, zoning, visual identity, and assortment strategy for the company’s flagship store in the heart of Minsk. In 2021, it became the most striking retail project in the country.
Brand Strategy
2024 - Now
Working closely with the Copic Europe team to reposition the brand — making it more user-oriented, accessible, and inspiring for creatives at every level. From product strategy to retail presence, every step ensures Copic stays iconic while reaching a wider audience.
2017 - 2022
Played a key role in shaping the fine art market in Belarus, introducing world-renowned brands like Royal Talens, Copic, Faber-Castell, Fabriano, Edding, Clairefontaine, Escoda, Sennelier, Daniel Smith, and more. Through strategic distribution, retail partnerships, and brand placement, we made high-quality materials accessible to a new creative audience
Creative Services
Bringing ideas to life through content, experiences, and collaborations that align with brand strategy. From tailored marketing materials to large-scale events, Concept Mind develops creative content that strengthens brand identity and engages the creative community.
Visual content
Bringing products to life with high-quality visuals tailored for marketing, sales, and retail. From product images, packshots, and e-commerce packages to catalogs, presentations, and promo materials, every asset is designed to enhance brand communication. Video teasers, tutorials, and line arts, color charts and creative assets ensure positive customer experience.
Customer Presentations & Workshops
Online or offline, we make sure creative tools are more than just products on a shelf. For B2B buyers, we run shop team training and product presentations, making sure retailers know how to introduce and sell with confidence. For B2C users, we create hands-on experiences: art parties, plein airs, and interactive workshops. So people can explore, test, and get inspired.
Creative Events
Building bridges between fine art brands and the creative world. We set up collaborations with museums, art centers, galleries, studios, universities, and creative communities, bringing brands directly to their audiences. We organized and participated in 15+ events, from focused workshops to large-scale gatherings with up to 5000 visitors, creating meaningful connections and unforgettable experiences.
Customer Growth
Expanding networks in the EU fine art commerce market. We actively support our partners in expanding their presence by joining meetings, product presentations, and strategic discussions. We build meaningful collaborations that create growth and long-term success for all partners.
Let’s Create Together!
Whether it's developing concepts, expanding into new markets, or building strong collaborations, we’re here to make it happen. If you're looking for a partner to help bring your brand closer to its audience, let’s connect and explore new opportunities.Get in touch and let’s shape the future of the fine art world together.⚡️⚡️⚡️
Co-minds:
"I create concepts and products for the fine art, hobby, and stationery world. It’s what I love and what I do. From idea to shelf, I make sure creativity finds its way into people’s hands, minds, and hearts."VALENTINA
Creative manager
"I love working with brands to make their products not just functional but inspiring. Helping improve the user experience for art materials means more people can enjoy creating with ease and confidence."CATRINA
Professional Artist & Designer
"I love telling stories through video, finding ways to inspire and connect with people. For me, it’s about creating something that moves you — not just visually, but emotionally too."EUGENE
Video maker
"I think visually — it’s just how my mind works. I love turning complex ideas into simple, striking visuals that make people stop and think."KATE
Graphic Designer
We’re a Europe-based team with roots in the Netherlands and Poland. While we mostly work remotely, we’re always ready to travel when needed to ensure your project gets the attention it deserves.
